Al Sharq Al Aqssa (ASAAT) is considered to be one of the premier FMCG and Food Service distribution specialists in the UAE, striving to provide the best quality of service to both our customers and our brand guardians. Together, we endeavor to create customized solutions to ascertain the most effective method of driving sales forward, improving reach and visibility whilst all the time ensuring the total satisfaction of all our valued customers.

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Lucky customers get to meet the stars.

ASAAT promotes brands at the film premier of Jomonte.

Brand Portfolio

ASAAT is now considered to be one of the premier FMCG distributors in the UAE, determined to provide the best quality of service to both our customers and our brand guardians.


We are constantly looking for People who share our values of Integrity, Honesty and Equity. People driven by commitment, professional skills and knowledge.


Lulu Hypermarkets UAE

I have been dealing with Al Sharq Al Aqssa Trading Co.(ASAAT) for over 10 years now and across different branches, and Iam extremely happy to say that they are a premier company in the field of FMCG Distribution. While they are resourceful in their techniques and strong in their core business activities, it is the ease and warmth of supplier - customer relationship that makes dealing with them such a pleasant experience. A strong business purpose combined with intense human touch has taken them to their status as a leading FMCG Distributor today.

Our dealings with ASAAT have always been timely and their willingness and ability to cater to our market requirements on market - driven short deadlines has been an asset to us over the years.

I offer my endorsement as a testament to their services and look forward to a long and healthy future together.

Stalin D'Cruz

General Manager

Ushodaya Enterprises Pvt Ltd.

Hyderabad, India

We are delighted to have been associated with Al Sharq Al Aqssa Trading Co. in the UAE market for the past 20 years. In that time, they have not only continuously increased the sales of our core products such as Pickles and Pastes, but have also been instrumental in both the planning and introduction of our newer products such as Instant Mixes, Spice Powders. Traditional Powders and Sona Masoori Rice into the UAE market with a strong and growing performance. We are notably pleased with their distribution reach and are proud to say that as a result of  Al Sharq Al Aqssa 's dedication to our brand, our products are now available everywhere from the largest supermarket chains through to the smaller 'bakala' (grocery) stores, across the entire UAE. We hope our association will reach new heights over the years to come, and we look forward to reaping the benefits of our valued relationship.

J.J.M  Reddy

General Manager - Exports

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UAE Distribution Network

Our experienced team strive to “Create the difference” within every sphere of activity